Novolog is founded under the name of “Pharm-Abic” and is headed by Mr. Eliezer Puzis. The fledgling company engages in the distribution of pharmaceutical and OTC products and focuses on distribution to the private market. The company establishes its first warehouses and begins offering distribution services to the growing pharmacy sector in the State of Israel

Pharm-Abic develops and grows and decides to use its amassed capabilities to enter additional operating segments. The company begins offering advertising and sales services to the private market in Israel and becomes a significant player in the pharmaceutical industry and the pharmacy sector in Israel.

Novolog becomes a strategic partner of multinational pharmaceutical companies in Israel and, in a forward-looking strategic move, focuses its activities on prescription medicines. The company begins providing a spectrum of services to international pharma companies and, concurrently, expands its logistics division by establishing spacious warehouses near Petach-Tikva.

Novolog establishes innovative automated warehouses in the Modi’in Industrial Zone. The new facilities include refrigerated rooms, optimal air-conditioning and temperature-control systems and advanced storage, packing and conveyance systems that ensure maximum protection of product quality and safety of use.

Novolog launches an IPO on the Tel-Aviv Stock Exchange and is traded under the ticker NVLG. Novolog also begins providing home healthcare services in the fields of respiratory therapy and sleep therapy.

Novolog changes the face of the healthcare system in Israel. Novolog shifts to a divisional structure and develops products and services in three areas – logistics, healthcare and digital medicine, with the goals of improving healthcare in Israel and preparing it for the challenges of the future.